Product Photography, Part 4: Angles and Viewpoints


Angles matter in product pictures. They expose particulars, serving to consumers make knowledgeable selections. Plus, consumers who can’t see the particulars of a product won’t possible purchase it.

That is the fourth publish in my collection on serving to ecommerce retailers take higher product pictures. “Part 1” addressed the significance of backdrops. “Part 2” defined tripods. “Part 3” examined the basics of synthetic lighting.

On this installment, I’ll evaluation one of the best angles for product pictures and the viewpoints to pair them. Let’s begin with the viewpoints — the place of the digicam relative to a product.


There are three viewpoints: low, eye-level, and excessive.

  • Low pictures are taken from a place beneath the topic to ascertain its energy within the photograph. Low pictures work nicely with way of life and in-context pictures.
  • Eye-level pictures are taken straight-on to supply a view of a product from the extent of a human eye. Most product pictures is eye-level.
  • Excessive pictures are taken from an elevated place wanting down on the topic.


Along with the three viewpoints, there are six must-have angles for product pictures: entrance, profile, 45-degree, again, high, and macro.

Entrance angle is the default picture of most ecommerce pictures as a result of it’s one of the best for rapidly informing consumers, displaying the primary options of a product. A front-angle shot needs to be engaging whereas additionally offering sufficient element for consumers to grasp the product.

Entrance angle is the default picture of most ecommerce pictures, equivalent to this instance of an Xbox. Supply:

A front-angle shot is often eye-level in opposition to a strong white background. Be certain the lighting is evenly dispersed to forestall seen shadows.

For a front-angle shot and all others on this publish, I usually use two off-camera lights with diffusers in a room the place I can management the lighting. Place one mild 45-degrees behind the product and the opposite within the reverse nook. Guarantee each are elevated and going through downward to dissipate many of the mild and scale back the size of shadows.

Profile angle is taken from the facet of a product. Its usefulness will depend on the merchandise. For instance, a profile shot just isn’t useful for my work as a result of no one needs to see the facet of a canvas or body. However for sneakers, say, a profile shot could also be important.

Photo from of the side of sandal.

Profile angle is taken from the facet of a product. It’s useful for sure objects, equivalent to this sandal from Adidas. Supply:

Take profile pictures at eye stage utilizing a high quality white background and a gentle tripod, as with entrance angles.

Again angle is a key supporting shot in product pictures. Customers are hardly ever glad by entrance angles and profiles alone. Again pictures can reveal necessary particulars.

Photo from of the back of an Xbox

Again angle is a key supporting shot in product pictures, equivalent to this instance of the again of an Xbox. Supply:

For consistency, take a again angle shot from the identical location because the entrance angle — simply flip the product round (not the digicam).

45-degree angle refers back to the place of the digicam from the product. It’s additionally known as the three-quarter angle. A forty five-degree shot is most frequently used for meals pictures, but it surely’s useful for a lot of different objects, too.

A single 45-degree shot exhibits a number of sides of a product whereas offering further element. Use a excessive viewpoint and mark your digicam’s place earlier than taking pictures. Use a tripod to maintain it regular.

Profile shot from of a black sandal.

A single 45-degree shot exhibits a number of sides of a product, equivalent to this Adidas sandal. Supply:

High angle is usually known as the birds-eye-view. It isn’t all the time crucial, but it surely does present extra context for consumers relying, once more, on the product.

A top-angle shot will be troublesome to tug off — the digicam is straight above the product. Place your digicam in an elevated C-stand, after which join the digicam to a pc. A pleasant Matthews 40” C Stand from B&H Picture prices about $183. Impact, Kupo, and GVM additionally make high quality C-stands at related costs.

Photo from of the top of an Xbox and its controller

High-angle pictures are taken straight above the product. This instance exhibits the highest view of an Xbox and its controller. Supply:

Macro angle shot shows the wonderful particulars of merchandise and requires particular gear to get proper. I’ll cowl it in-depth after I tackle lenses within the upcoming “Half 6.” Retailers with restricted budgets ought to possible not try macro pictures.

A photo from showing the closeup details of a black sandal

Macro angle shot shows the wonderful particulars of merchandise and requires particular gear. This picture is of an Adidas sandal. Supply:

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