Natura will open 6 stores in Mexico and is committed to omnichannel in the country
It will permit the model to succeed in prospects with consumption habits totally different from these of direct gross sales or by means of e-commerce.
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This June 17, Natura opened the primary of six bodily shops that it’ll have in Mexico with the purpose of giving its customers an omnichannel expertise. The institution joins its 300 thousand consultants and its digital commerce channel.
The shop is positioned on the bottom flooring of the Paseo Interlomas buying middle, positioned within the municipality of Huixquilucan within the State of Mexico. In accordance with Hans Werner, CEO of the model, the purpose is to succeed in three out of 4 customers who buy its merchandise by means of its ecommerce channel.
Additionally, throughout the framework of the inauguration, Werner defined that this may permit the corporate to succeed in prospects with consumption habits totally different from direct gross sales or by means of on-line commerce. Because of this, they are going to be opening six branches within the Aztec nation.
The corporate already has 589 bodily shops world wide. Among the many international locations by which the model has one of these presence are Brazil, Chile, Argentina, Malaysia, the US, France, amongst others.
Werner emphasised that this doesn’t search to hurt direct promoting or its magnificence consultants, it solely broadens the spectrum so that customers can have one other sort of buying expertise.
