53% of Companies Increased Their Online Sales After Lockdown According to the Association of Entrepreneurs of Mexico


Ecommerce platforms have been utilized by firms all through the pandemic.

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This text was translated from our Spanish edition utilizing AI applied sciences. Errors could exist on account of this course of.

Small companies haven’t been exempt from the good problem posed by the COVID-19 pandemic. In accordance with INEGI , greater than 1,000,000 MSMEs closed in current months; Nevertheless, most of those who have survived have a typical level: using applied sciences to strengthen or positively rework their enterprise fashions.

In accordance with knowledge from the X-ray of Entrepreneurship in Mexico 2020, carried out by the Affiliation of Entrepreneurs of Mexico (ASEM) , 53% of firms elevated their on-line gross sales primarily based on confinement measures.

“Earlier than, digitization was an possibility, however immediately it’s a vital requirement for the survival and development of firms. The pandemic has taught us the significance of expertise and the way firms with higher digitization have been the least affected by the disaster attributable to the pandemic, “mentioned Ulrick Noel, member of the Board of Administrators of ASEM.

Among the many digital instruments which were utilized by firms all through the pandemic are ecommerce platforms, use of social networks as a customer support channel and as market platforms for product gross sales, service channels reminiscent of WhatsApp Enterprise , in addition to the event of functions and websites targeted on the client expertise.

On this sense, based on ASEM, 85% of entrepreneurs have a digital presence, however solely 57% have on-line gross sales, which speaks of the significance of coaching entrepreneurs to spice up their digital channels by way of easy, free and accessible instruments.

Picture: Depositphotos.com

Challenges for the leap in direction of digital transformation

In accordance with the affiliation, entrepreneurs face 4 challenges by way of digital transformation:

  • Definition. Since there’s not at all times readability on the definition and scope of many normal ideas.
  • Focus and choice. There isn’t a readability on how or when to undertake digital transformation.
  • Consultancy. Though in Mexico there are very environment friendly {and professional} digital transformation firms, there are additionally many others that revenue from the ignorance of entrepreneurs.
  • Time and availability. For a lot of entrepreneurs planning a digital technique can take lots of effort and time, which implies neglecting different areas of their enterprise.

Confronted with these challenges, ASEM conducts varied workshops, conferences and free mentoring by extremely skilled entrepreneurs and specialists in digital issues, with which entrepreneurs, of any dimension and enterprise line, can entry, find out about and decide what instruments might be for them. helpful in what you are promoting technique, to be able to develop your tasks.

Throughout 2020 alone, the affiliation’s actions reached greater than 50,000 entrepreneurs all through the nation.

“Throughout 2021, ASEM will proceed to make obtainable to entrepreneurs in Mexico completely different programs, instruments and the expertise of its associates and allies by way of expertise, gross sales methods, administration, amongst others, to be able to promote the expansion of their firms. . To do that, we are going to proceed to make strategic alliances that permit us to proceed working in order that Mexico is one of the best nation to start out and do enterprise, ”added Jorge Corral, govt director of ASEM.

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