5 Content Marketing Ideas for October 2021


In October 2021, your content material advertising might function product-focused tutorials, storytelling, and annual observances, resembling a bit vacation referred to as Halloween.

Content material is an integral a part of ecommerce advertising, impacting SEO, social media, web site visitors, gross sales funnels, and extra. Sadly, arising with concepts might be onerous.

What follows are 5 content material advertising concepts your online business can attempt in October 2021.

1. Product-focused Tutorials

Tutorials are among the many most potent types of content material advertising. They handle buyer wants and pursuits, providing an answer.

Tutorials that target the merchandise your online business sells ought to reveal use them and, thereby, show their worth.

For instance, contemplate Superdrug Shops, one of many U.Okay.’s most outstanding well being and sweetness retailers.

The chain not too long ago revealed a brief tutorial titled “How to: Glitter Festival Makeup.” The put up included a 2-minute video hosted on YouTube and an tutorial booklet-style checklist of glittering steps. The tutorial included 4 hyperlinks to merchandise.

Superdrug’s transient glitter make-up tutorial is an instance of the how-to idea.

The Superdrug put up isn’t excessive literature. Nevertheless it’s probably helpful for somebody in search of glitter make-up and will ship visitors and gross sales Superdrug’s means.

Take this concept and make it your individual. Take into consideration how you would create tutorials in your merchandise after which use the tutorials in articles and movies, maybe for TikTok.

2. Inform Tales

Past product-focused tutorials, contemplate publishing tales about prospects or a way of life or worldview your organization shares with them.

Listed here are two examples from Patagonia.

First, Patagonia has began a movie sequence titled “Run to.” The sequence options “runners discovering activism via sport.”

Screenshot showing a male running in mountainous setting, titled Run to Salvar Una Cuenca.

Patagonia tells tales about its prospects and matters they’re more likely to care about, resembling this “Run to” movie sequence.

“Operating is a robust instrument for activism. The act of traversing the planet’s most lovely landscapes connects us to the locations we run, reminds us of the significance of entry, and impels us to face up and combat when these locations and communities are threatened,” the corporate wrote.

The primary video within the sequence is “Run to Salvar Una Cuenca.” In its description, Patagonia notes, “Felipe Cancino runs 120 km via Chile’s Maipo River Valley to spotlight the impacts that the Alto Maipo hydropower undertaking is having on the native ecosystem and communities — and the water provide for Santiago’s 7.1 million residents.”

The 16-minute movie is hosted on YouTube and in its first two weeks had greater than 380,000 views.

Second, Patagonia publishes posts that point out particular person prospects. One current instance is “The Place to Go Downhill.” It tells the story of how a U.S. navy veteran, Earl Cox, discovered reduction from the signs of posttraumatic stress via mountain biking.

“Caught between the insidious signs of PTSD and heavy medicines that dulled his senses, Earl stumbled upon mountain biking on a whim — and, in doing so, discovered a means to assist heal a troubled thoughts and construct a life past the warfare zones he left half a world away,” the article reads.

You don’t want Patagonia’s funds to inform fascinating tales. In your first try, it may be sufficient to interview a buyer about her priorities. Search for methods to attach the life-style along with your model.

3. Worldwide Day for Older Individuals

October 1, 2021, is “Worldwide Day for Older Individuals.” The United Nations created the observance in 1990 as a strategy to increase consciousness.

First, older individuals are priceless sources for our communities and our workplaces. Second, there’s an rising variety of aged of us worldwide.

Photo of a smiling older male holding a power tool

Older individuals are vital to communities, particularly because the world’s inhabitants ages. Photograph: David Siglin.

“The composition of the world inhabitants has modified dramatically in current many years. Between 1950 and 2010, life expectancy worldwide rose from 46 to 68 years. Globally, there have been 703 million individuals aged 65 or over in 2019. The area of Japanese and South-Japanese Asia was dwelling to the biggest variety of older individuals (261 million), adopted by Europe and Northern America (over 200 million),” according to the United Nations.

“Over the subsequent three many years, the variety of older individuals worldwide is projected to greater than double, reaching greater than 1.5 billion individuals in 2050.”

These older of us shouldn’t be marginalized.

“It takes a sort of guts to get this outdated and to remain wholesome. You need to work at it,” said Helen Hamlin, a long-time consultant for the Worldwide Federation on Ageing on the United Nations. Hamlin made the assertion in 2015 when she was 92.

In your October 2021 content material advertising, contemplate integrating the Worldwide Day for Older Individuals in three attainable methods:

  • Produce content material concerning the day and the subject.
  • Characteristic older pioneers in your business who’re nonetheless energetic.
  • Characteristic aged prospects who’re nonetheless energetic.

4. St. Luke’s Little Summer time

“In accordance with legend,” wrote Paul Simons for The Occasions in London. “St. Luke didn’t get the kind of consideration different saints loved, so he perked up his public picture by blessing the nation on his saint’s day with heat, advantageous climate earlier than winter set in.”

Photo of artwork of St. Luke writing with a quill and ink

In accordance with The Occasions, St. Luke the evangelist used honest climate as a public relations ploy.

Thus, St. Luke’s Little Summer time, which happens on October 18 annually within the Northern Hemisphere, is that trace of heat climate. It’s a goodbye to the summer time so not too long ago handed.

Use the concept — a goodbye or a retrospective — to spark article or video concepts in your firm’s content material advertising. You don’t want to say St. Luke. Quite you may apply the idea of a final heat day earlier than a seasonal change.

Listed here are a couple of hypothetical examples:

  • Energy instrument retailer: “5 Classes of Contractors from 2021’s Drop in House Stock,”
  • Gen Z attire model: “21 Methods TikTok Influencers Dominated Trend in 2021,”
  • Kitchen provide retailer: “How a Second Covid Summer time Impacted Grocery Costs and Meals Decisions.”

You can too speak about St. Luke’s Little Summer time. For instance, Religion Journal revealed a recipe, “St. Luke’s Little Summer Salad.”

5. Something Halloween

Photo of two pumpkins carved with faces for Halloween

With out query, Halloween is an important business vacation in October. Photograph: Bekir Dönmez.

Halloween is way and away an important business vacation in October. It begins the vacation promoting season and is a season by itself.

Nearly any Halloween theme would work. I’ve revealed these concepts since 2014:

  • Halloween do-it-yourself initiatives,
  • Halloween listicles,
  • Entertaining Halloween articles, movies,
  • ​​​​Instructional Halloween articles, movies,
  • Halloween costume concepts.

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