5 Content Marketing Ideas for August 2021


In August 2021, ecommerce and omnichannel retailers have many subjects to select from for content material advertising and marketing, together with back-to-school procuring guides, informative ebooks, MTV’s fortieth birthday, presidential jokes, and gadgets with a global taste.

Content material market is the method of making content material, publishing it, and selling it to draw, interact, and retain an viewers of shoppers. Content material advertising and marketing may help with SEO and pay-per-click advertisements.

Generally, nonetheless, it may be difficult to know what subjects to handle. What follows are 5 content material advertising and marketing concepts you should use for your enterprise in August 2021.

1. Again-to-school Procuring Guides

In June 2021, the Nationwide Retail Federation surveyed back-to-school and off-to-college buyers in regards to the forthcoming educational yr. Greater than two-thirds (64%) believed that college can be primarily in-person this fall. What’s extra, about 26% of surveyed buyers had already began to look on-line as they plan purchases.

An NRF survey discovered that the majority back-to-school buyers count on in-person lessons this fall.

These outcomes could point out a sturdy back-to-school retail season.

Whereas your on-line store will nearly definitely wish to deploy advertisements and electronic mail, don’t pass over content material. For August 2021, create back-to-school procuring guides for each age group — elementary faculty via school, in addition to mother and father.

The guides must be particular to the trade your on-line retailer serves. For instance, a retailer that sells family cleansing provides might publish the “Definitive Information to Again-to-school Stains and The best way to Take away Them.”

This information would function cleansing provides and, maybe, cleansing provide bundles or kits geared toward widespread back-to-school stains. One part of the information might tackle easy methods to take away grass stains from a soccer or soccer uniform. One other article may deal with eradicating mud from carpets.

2. The ten-times Book

Let August 2021 be the month you do one thing extraordinary together with your content material advertising and marketing. Create an ebook associated to the merchandise your enterprise sells which might be 10-times higher than the rest accessible.

After which use that book to generate website visitors, leads, and gross sales. This method is tried and true. Think about BigCommerce, for instance. The corporate creates glorious ebooks and guides. It makes use of these for lead seize, however a B2C vendor might simply use the idea to construct an electronic mail listing.

Screenshot of a BigCommerce's guide page.

B2B SaaS firms comparable to BigCommerce have been utilizing ebooks to encourage visitors, seize leads, and make gross sales for years.

Subsequent, BigCommerce creates numerous weblog posts across the subject of the information. The posts usually draw content material from the book.

Screenshot of BigCommerce's DTC opportunity web page

The book you create may also be repurposed into a number of articles, comparable to this direct-to-consumer instance from BigCommerce.

Take this concept and apply it to your merchandise. For instance, a web-based retailer promoting home vegetation might create a 30-page book titled “The Final Information to Rising Crops in an House.”

3. August 1: MTV Turns 40

Music Tv — MTV — was revolutionary when it launched on August 1, 1981. Anybody sufficiently old to recollect early MTV in all probability remembers watching hours of music movies performed back-to-back with little interruption. The channel modified how a technology associated to music. This explains the primary video performed on MTV: The Buggles’ “Video Killed The Radio Star.”

To your firm’s August 2021 content material advertising and marketing, use MTV’s fortieth as a springboard to deal with 1980’s nostalgia as it would relate to your retailer’s merchandise. You could possibly do that in just a few methods.

If your enterprise is music-related, deal with the anniversary as historical past or analyze how MTV impacted the trade. In case your merchandise will not be music-specific, use MTV as a landmark and evaluate its launch to your organization or the recognition of your merchandise.

Right here is an instance. Say that you’ve got a direct-to-consumer model promoting beard oils and beard grooming provides. You could possibly publish an article with a headline of “Did MTV Give Rise to the Trendy Beardsman?”

Screenshot from MTV of a performer with a beard

Within the instance, a retailer promoting beard grooming merchandise might create a humorous article about how MTV could have inspired beard progress.

This text might analyze the primary 100 music movies performed on MTV in 1981, counting the variety of males proven within the movies and calculating the share with facial hair. This proportion, which is close to zero, can be in comparison with the share now showing on MTV. The article may very well be humorous.

If there’s a approach to join MTV’s fortieth anniversary to beard grooming merchandise, there may be probably additionally a approach to join your merchandise to the milestone, too.

4. August 11: Presidential Joke Day

If your organization’s model is informal, contemplate creating content material for Presidential Joke Day on August 11, 2021.

Photo of Joe Biden and Barack Obama laughing.

President Ronald Reagan began presidential joke day, however any president can get in on the laughs. Proven listed below are presidents Joe Biden and Barack Obama.

For example, you may produce a video. Ask 10 of your organization’s workers to inform a favourite presidential joke and launch the mixed video on social media or put it on the market with electronic mail.

When you want some inspiration, learn Andy Simmons’s article from Reader’s Digest, “17 Sick Presidential Burns to Steal on ‘National Presidential Joke Day,’” or Julia Davis’ Psychological Floss article, “9 Presidential Jokes for Presidential Joke Day.”

You will see jokes about presidents and from presidents. Here’s a one-liner from President Eisenhower: “An atheist is a man who watches a Notre Dame-Southern Methodist soccer sport and doesn’t care who wins.”

Lastly, as you ponder Nationwide Joke Day, take a second to recollect its origin. Throughout a microphone examine earlier than giving a speech on August 11, 1984, President Ronald Reagan stated, “My fellow Individuals. I’m happy to inform you right this moment that I’ve signed laws that may outlaw Russia ceaselessly. We start bombing in 5 minutes.”

The “joke” was not broadcast dwell, however a recording was later leaked.

5. Worldwide Content material

Ecommerce has made retail international. And content material is aware of few borders, too. So a weblog put up hosted on an ecommerce website in China, Germany, or america can attain clients worldwide.

In August 2021, purpose not less than a few of your organization’s content material at a global viewers. This doesn’t essentially imply that you might want to make vital adjustments; quite, consider methods to incorporate readers or viewers from outdoors of your area.

For instance, take a look at males’s attire retailer Mr. Porter. A latest put up, “The Best-Dressed Men Of June 2021,” featured males photographed at occasions around the globe.

Image from Mr. Porter showing well-dressed men worldwide

Mr. Porter’s article has a global really feel.

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