11 TikTok Video Ideas for Merchants


You’ve downloaded TikTok and browsed the movies. Now you’re questioning what content material to create to your ecommerce enterprise. There are many types of videos to draw leads with out dancing on digital camera.

Listed here are 11 concepts for all sorts of retailers.

11 TikTok Concepts for Retailers

Showcase orders. Displaying a enterprise’s orders piling up has grow to be a TikTok development. The viewers doesn’t care in case you’re in an enormous warehouse or at house. There’s one thing satisfying about seeing orders are available and packages going out.

TikTok person @itsnatalierogers creatively shows a line of orders, under, for her small enterprise.

Bundle an order. Movie the way you bundle an order and what goes inside. Tag within the video the TikTok person who will obtain it. This helps construct neighborhood.

Person @happyplacebychloe packages an order, under, for one more TikToker.

Encourage viewers to buy your small enterprise. It’s greater than acceptable to ask your viewers to buy small. A great way to do that is to indicate what a purchase order means to you and the way it impacts your life. When folks see {that a} $200 order can imply a brand new baseball outfit for the proprietor’s baby, it builds coronary heart and neighborhood.

Submit a how-to. One thing that appears simple and acquainted to your corporation might be overseas to consumers. Present them methods to use your product, even when it’s so simple as the way you put on a shawl you’re promoting. Viewers wish to see the way you do it.

Introduce your self. Let your followers see who’s behind the scenes. Say “Hey!” to new followers. Have a small group behind you? Introduce them, too. This can assist you seem approachable and likable, which by no means hurts gross sales, particularly on a social platform.

Reply FAQs. Let your viewers select your content material. Create a video asking followers to ship questions. Then create movies with the solutions.

The development is to incorporate the textual content of the person’s query on the video. It connects with the questioner and supplies social proof that your product is in demand, which helps promote extra.

Dressmaker and person @nene_la_shiro, under, answers a question on video.

Screenshot of a TikTok video of a user answering a question

Share your historical past. TikTok is crammed with inspirational movies of how on a regular basis folks constructed their dream enterprise. Share your story in a fast video.

TikTok person @shopthesedays shares the journey of rising her on-line boutique, under.

Screenshot of a female describing her online boutique business.

Share product information. Have an ongoing sale? A brand new promotion? One thing was out of inventory however simply got here again in? Let your viewers know. That is simple content material. Nonetheless, submit non-promotional movies, too, so your viewers doesn’t get saturated with product pitches.

Take a tour. Give your viewers an unique glimpse of the place the magic occurs. Whether or not it’s a house workplace, an exterior workspace with staff, or a “day within the life” the place you report your duties, folks love going behind the scenes.

TikTok person @taylerbradford shares an inside look at her house workplace, under.

Screenshot of a video of a TikTok user showing her home office.

Present tour merchandise. Use trending sounds and entertaining methods to indicate off your merchandise. Followers won’t probably see your whole movies. Submit usually to allow them to perceive what you promote.

TikTok person @sisoanscent uses a compilation of product photographs, under, to indicate off her candle jars.

Screenshot of a TikTok video from a seller of candles.

Host a giveaway. It’s by no means a foul thought to offer again to your followers. Host a product giveaway by encouraging them to make a video with an on-brand hashtag or to tag their associates in your video — something to develop your viewers. Then choose a winner.

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